Roger’s story begins at Toy Store Chantecler, an iconic building with a rich history in De Haan. Generations have grown up here with magical moments—from childhood wonder to the tradition of stopping by with grandparents before heading to the beach. The nostalgic interior evokes warm memories and brings a touch of the past to life.

Today, Roger is more than nostalgia—it’s a place where old and new memories come together in a hip and contemporary setting. As the hotspot of De Haan, Roger has evolved into a vibrant meeting place where style, atmosphere and experience go hand in hand.

At Roger, everything revolves around experience: from timeless charm to trendy vibes. We embrace the past and bring it into the present—for the moments that truly linger.